Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on … Read the whole story

Daniel Rosen, global CEO of WPP mobile shop Joule, is jumping to the client side -- taking on the role of global director of … Read the whole story

AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story

Epstein will retain oversight of the agency's strategy, insights and intelligence, and convergence planning teams, and will continue to report to Doug Ray, U.S. … Read the whole story

Geeks of a certain age will always fondly remember the print edition of "Macworld" -- at one time the definitive guide to all things … Read the whole story

The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG … Read the whole story

Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season. The network says … Read the whole story

The U.S., currently the dominant player when it comes to overall over-the-top (OTT) services, will continue to see soaring growth -- but its share … Read the whole story

Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," this week announced a partnership with iSocket, a "programmatic direct" ad platform. "Programmatic … Read the whole story

Some 69% of consumers have ordered food from a mobile device and nearly 90% of all mobile restaurant searches ultimately lead to conversions, but … Read the whole story