January 25, 2023
Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
AOL worked so hard to rebuild its reputation under CEO Tim Armstrong that it now has Starboard Value urging Yahoo to explore a merger … Read the whole story
In its second major recent decision about sponsored content, the Better Business Bureau's National Advertising Division has criticized American Express for the way it … Read the whole story
Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile … Read the whole story
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In InfrastructureAutomation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections … Read the whole story
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake brand messages directly into music videos. The native advertising partnership -- expected to … Read the whole story
The Guinness Book of World Records has recognized a billboard erected by Korean tech giant LG and outdoor advertiser JCDecaux outside King Khaled International … Read the whole story
- COMMENTARY
This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and … Read the whole story
CBS won the first big Thursday night of the season -- but the surprise was the improvement that ABC gained. With "Grey's Anatomy," "Scandal" … Read the whole story
- COMMENTARY
One of the biggest problems clients' have today is reaching their audience. We've talked endlessly about media fragmentation and the era of distractions, but … Read the whole story
Digital set-top video players are becoming the way for consumers to view content on Netflix, with console-based video game systems increasingly taking a back … Read the whole story
The Havas agency has hired three former Y&R Brands/Bravo executives to spearhead the integration. One team will develop programs that cross ethnic boundaries, while … Read the whole story
John Mack Carter, who helped shape attitudes about women's roles as the top editor of "McCall's," "Good Housekeeping," and "Ladies' Home Journal," passed away … Read the whole story
