Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of … Read the whole story
The French conglomerate has effectively controlled Havas since CEO Vincent Bollore staged a boardroom coup of the French ad holding company in 2005. Now … Read the whole story
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones … Read the whole story
Tim Spengler has departed iHeartMedia, the radio/digital/outdoor media company. Spengler, who came to the company a year ago, was president of content marketing and … Read the whole story
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the … Read the whole story
Ad folks, want to make sure your socially conscious message gets heard? Start with a "spoonful of sugar." Yes, the one Mary Poppins famously … Read the whole story
Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution … Read the whole story
At the Association of National Marketers' Masters of Marketing conference in Orlando on Friday, Jones opened up about the fight to reassert the brand, … Read the whole story
Recent data from independent search agencies suggest that the Bing-Yahoo Network continues to take more search budget market share. In fact, one report estimates … Read the whole story
Enthusiast magazine publisher Bonnier Corp. has announced the acquisition of an event production company, The Promotion Company Inc. & Family Events, signaling a move … Read the whole story
Multitasking around TV viewing continues to climb -- but those tasks are rarely related to TV viewing. TiVo says over half of its 856 … Read the whole story
The Catchpoint analysis examined load times for Web sites in four different categories: news, retail, search and travel. News sites tended be the most … Read the whole story
Just about a month into the new TV season and networks are settling into a predictable outcomes -- especially on Thursday night. CBS again … Read the whole story
In a column earlier this week, the ever-thoughtful and interesting Doug Weaver asked: "What if we abandoned architectural and industrial language - exchanges, marketplaces, … Read the whole story