Yahoo may be a step or two behind Facebook, Google and AOL in the programmatic ad tech space, but the company has made waves … Read the whole story
Advertising is a $300 billion-a-year global industry that's working for nobody -- consumers, media owners, agencies or brands -- yet the softly beating pulse … Read the whole story
Online compliance company DoubleVerify has wrongly classified FilmOn as a copyright infringer and adult-content distributor, the streaming video company alleges in a new lawsuit. … Read the whole story
I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. … Read the whole story
Suffering through the first six games of historically low-rated World Series games between the San Francisco Giants and Kansas City Royals, the seventh and … Read the whole story
Apparently people of the female persuasion are performing far better than men on almost all effective leadership key attributes. So says the annual Ketchum … Read the whole story
It's a new position at the New York-based independent media shop. Phillips' responsibilities will include overseeing and leading activities for the agency's financial services … Read the whole story
Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the … Read the whole story
International Business Machines (IBM) and Twitter have announced a partnership that will allow companies to integrate social data into Big Blue's tools, consulting services, … Read the whole story
The New York Times Co. saw total revenues increase 0.8% from $361.7 million in the third quarter of 2013 to $364.7 million in the … Read the whole story
Hard hit by the recession, Recreational Vehicle sales are climbing back to pre-recession levels. To keep up the momentum, the RV trade group and … Read the whole story
Turner Broadcasting has hired a chief data executive. Stephano Kim will become senior vice president and advertising operations/chief data strategist for TBS' advertising sales … Read the whole story
Time Warner Cable continues to lose steam with its video business, but its broadband consumer business is paying off. The company reported that third-quarter … Read the whole story
LinkedIn on Thursday reported that revenue rose 45% in the third quarter, but forecast slowing growth in the current quarter in connection with its … Read the whole story
Wrapports LLC, publisher of the Chicago Sun-Times, as well as dozens of suburban newspapers in the Chicago metropolitan area, is launching a new 70-city … Read the whole story
Sir Martin Sorrell's advertising group WPP posted a lower-than-expected 3% increase in third-quarter like-for-like net sales on Friday, due to growing concerns over geopolitical … Read the whole story
Advertising Age has reported that the New York Times is "building its automated ad-selling technology and expects sales from these channels -- broadly referred … Read the whole story
Apple's mobile in-app ad platform, iAd, is now available in 70 more countries -- expanding to a total number of 95 across the Americas, Europe, Asia, the … Read the whole story
Facebook founder Mark Zuckerberg has revealed his sales targets for the recently acquired Oculus Rift VR business, stating that anywhere from 50 to 100m … Read the whole story