On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, … Read the whole story
The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a … Read the whole story
"The third quarter got tougher," said WPP CEO Martin Sorrell. "There was a lack of demand," he added, which was attributable at least in … Read the whole story
Digital ad tech company AppNexus on Friday announced it has completed its acquisition of Open AdStream (OAS), an ad serving technology. Specific terms of … Read the whole story
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA soccer events beginning in 2015 in anticipation of the 2018 Soccer World … Read the whole story
"Big Bang Theory" continues as the new season's top-scripted show when it comes to season-to-date C3 ratings. But a number of new shows made … Read the whole story
The shop has adopted a strategic approach that plans unpaid media first, building a broader strategy from there. For many general media agencies, group … Read the whole story
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story
The agency also did some research about the holiday finding that only 15% of people plan to purchase a costume for a child; 9% … Read the whole story
Building on the original creative, Tag Heuer is debuting a billboard in Times Square Nov. 1 with its latest brand ambassadors: Michelle DeLucca and … Read the whole story
Google's Nest Labs publicly unveils Friday its first pop-up art installation in New York City's Herald Square. The Cube goes on display for three … Read the whole story
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released by Paramount Pictures will have a chance to win a flight to the … Read the whole story
Launching a new premium video platform can turn out to be one tougher-than-expected wrestling match. In starting an over-the top Internet video service, WWE … Read the whole story
Federal Communications Commission Chairman Tom Wheeler reportedly is considering a net-neutrality compromise that would involve reconceptualizing broadband as two separate services, one "back-end" and … Read the whole story
Retailers aren't waiting around for Black Friday to get the season started. Walmart, Amazon, and Best Buy are all barreling into promotions, tempting shoppers … Read the whole story
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story