Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users' newsfeeds. In an … Read the whole story
- COMMENTARY
This is a thinly veiled autobiographical tale of universal malevolence and the struggle against it by a monomaniacal hero -- yours truly. There will … Read the whole story
McCann is the incumbent and is being invited to defend. The Army spends about $200 million a year on marketing and advertising services, according … Read the whole story
- COMMENTARY
We won't be saving people's lives with ambulance drones soon, we won't be getting Amazon packages via Prime Air ever, and airborne pizza runs … Read the whole story
Print advertising can still get people talking. That's the most positive summary for the reaction to The Boston Globe's full-page wrap ad for the … Read the whole story
- COMMENTARY
The combined NCM and Screenvision network will offer greater reach (10 A18-49 rating points per week), ubiquitous national coverage, a greater ability to target … Read the whole story
"We had trucked in the letters, which are 60 feet high, for the top of the stadium. Each one needed its own tractor-trailer. And … Read the whole story
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive maps, and shopping lists began rolling out Monday to support consumers visiting the … Read the whole story
The automaker isn't new to surprising shake-ups. Late last year, in a move that caught observers off-guard, U.S. CEO John Krafcik departed; he was … Read the whole story
Apple is expected to release a software development kit (SDK) for Apple Watch apps this month, as brands prepare for the introduction of the … Read the whole story
Coming in April, ESPN -- one of Disney's biggest brands -- will see a relaunch of its biggest mobile app, "SportsCenter." That app will … Read the whole story
Traditional TV programmers will take heart from research that shows new digital platforms are still witnessing strong completed views of commercials. All that might … Read the whole story
Seven weeks into the new TV season and "The Tonight Show with Jimmy Fallon" is still the dominant late-night show. The show nearly doubles … Read the whole story
In a mixed decision, a federal judge ruled that LinkedIn users can proceed with a lawsuit accusing the social networking service of misappropriating their … Read the whole story
Yahoo Japan has announced a partnership with media measurement firm Integral Ad Science to bring additional brand safety measurement tools to its ad offerings. … Read the whole story
Following Rocket Fuel's strong Q3 earnings report, BMO Capital Markets has increased its target on shares of FUEL from $17 to $18. BMO writes … Read the whole story
