Yahoo and Mozilla Wednesday announced a five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and … Read the whole story

GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story

Nielsen will begin measuring premium streaming video TV programming from Netflix and Amazon starting next month, according to a report. Nielsen will analyze audio … Read the whole story

The (high) times they are a-changin'. Following in the footsteps of a handful of cable channels that got there first, CNN and MSNBC have … Read the whole story

Apple is planning to automate the way iAd does business. Apple on Wednesday announced a partnership with Rubicon Project, a major ad exchange, to … Read the whole story

Two of the nation's biggest newspapers unveiled new high-visibility native advertising products this week. "The New York Times" debuted its first print native advertising … Read the whole story

Another anti-Dish Network marketing campaign -- this one from Turner Broadcasting -- has begun. A site called "SaveMyShows.com" talks up a threat that Dish … Read the whole story

Tribune Broadcasting entered into an exclusive partnership with the native ad specialists at Taboola, the companies are expected to announce Thursday. Per the pact, … Read the whole story

Google on Wednesday acquired RelativeWave with the goal of helping developers create prototypes to see what their applications will look like on mobile iOS … Read the whole story