The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story
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"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I … Read the whole story
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
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It may seem a bit like piling on, but I think that it's finally time for the TV industry to change the way audience … Read the whole story
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
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It has been a bad week for PR. Not that PR has many good weeks to begin with, but to review: Speaking at a … Read the whole story
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
COMMENTARYSome believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default … Read the whole story
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly … Read the whole story
NBCUniversal's CNBC has invested in Kensho, a real-time analytics platform for investment professionals that will be used on-air by business journalists. Beginning November 20, … Read the whole story
The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery … Read the whole story
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story
Connolly will oversee all business units across the agency's U.S. and European locations as well as sit on the Brand Leadership team of Level … Read the whole story
Publicis Groupe CEO Maurice Levy told a Morgan Stanley investor conference Thursday that the company would turn in better financial results in 2015 compared … Read the whole story
MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories. PHD and Drum were awarded … Read the whole story
