The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. … Read the whole story
The scatter TV market continues to be the focus of this year's 2014-2015 TV season advertising market -- all in the wake of a … Read the whole story
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the Fox network's "American Idol." Coca-Cola said that it felt the time was right … Read the whole story
Another effort to change legacy local TV measurement systems now comes as three big TV station groups -- Fox, Tribune Media, and Univision -- … Read the whole story
21st Century Fox has agreed to acquire true[X], the company founded seven years ago by Joe Marchese to develop better ways for agencies and … Read the whole story
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
Deciding to take things one step at a time, the Interactive Advertising Bureau on Tuesday issued a "state of viewability transaction 2015" paper calling … Read the whole story
There's only one constant whenever I attend the TV of Tomorrow conference, and that is the discussion of change. Traditional media companies (whether in … Read the whole story
If you were to step back and look at Madison Avenue the way a trade journalist covering it might, you'd see it as part … Read the whole story
The number of magazines launched over the last two years increased from 185 new titles in 2013 to 190 new titles in 2014, according … Read the whole story
Instagram just debuted several new features, including 5 additional filters, the ability to upload slow-motion video, and real-time commenting. Per the latter innovation, users … Read the whole story
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
The Cary, NC-based attribution specialist will be integrated with iProspect and Rockett founder Mark Rockett will join iProspect U.S. as svp, head of attribution, … Read the whole story
The actual number of posts featuring photos dropped year-over-year -- down from 75% -- as brands began to utilize links and, thus, rely a … Read the whole story
Continuing its "Uncarrier" mission of identifying, then relieving, consumer pain points, T-Mobile has unleashed its latest initiative (8.0, for those keeping track): data rollover. Read the whole story
Despite the need for multiplatform campaigns as consumer habits change, only 27% of digital marketers participating in a survey say their company's online ad … Read the whole story
Programmatic TV has dominated headlines in recent weeks, and though some contend it's still more talk than action, it took another step toward reality … Read the whole story
One of the world's largest advertising and marketing services companies is expected to end its year-long search for a chairman today when it names … Read the whole story
Google has become the latest company to explore the "buy" button on its search engine, as it looks to improve the e-commerce experience for … Read the whole story
Regardless of your opinion about advertising agencies, one thing is not up for debate: The value of agencies is at risk in the coming … Read the whole story