The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
Not so long ago, you would routinely hear predictions that social media was the customer service channel of the future -- but if that … Read the whole story
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story
And this is why humanity can't have nice things: As soon as some clever person invents something really useful -- say, a device that … Read the whole story
NBCUniversal will look to promote its TV Everywhere efforts with an 11-hour free trial around its Super Bowl XLIX content. Without logging in, consumers … Read the whole story
The latest News Feed tweak is intended to reduce the spread of posts that people have reported as "hoaxes." It adds an annotation to … Read the whole story
Key over-the-air TV real estate has received heightened attention over the past few days. On the heels of Monday's announcement of a local TV … Read the whole story
As part of its emerging market strategy, Twitter has agreed to buy Bangalore-based mobile start-up ZipDial. Specializing in what is commonly referred to as … Read the whole story
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what … Read the whole story
One of the best-known, if not exactly venerable, traditions of British tabloid journalism is coming to an end, with The Sun's announcement that it … Read the whole story
The new campaign is the latest example of major brands' focus on conveying that they're listening and responding to the so-called "voice of the … Read the whole story
Google recently agreed to refund at least $19 million in order to settle "family fraud" charges that it unfairly billed parents for their children's … Read the whole story
Some magazines seem to be immune to the overall downward trend in print circulation and advertising, and that's especially true for titles with origins … Read the whole story
Premiere Networks named Scott Shapiro vice president of sports programming. Shapiro will oversee sports programming and content, including the Fox Sports Radio Network, a … Read the whole story
Expanding the reach of digital media services like Netflix, Hulu, and Pandora, Marriott is reportedly testing a service that lets guests stream all three. … Read the whole story