Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue … Read the whole story
Creating the perfect moment for a photo isn't as easy as it used to be, thanks to the recent ban on selfie sticks in … Read the whole story
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketing strategy, activation and measurement for Schneider Electric worldwide. The agency's New York … Read the whole story
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
The long-term decline in magazine circulations continued in the second half of 2014, according to the latest figures from the Alliance for Audited Media, … Read the whole story
Writer Salman Rushdie became one of the best-known victims of Facebook's infamous "real name" policy in 2011, when the social networking service took down … Read the whole story
Dentsu reported a 9.8% revenue gain for the first nine months of its fiscal year 2015. By region, Dentsu Aegis achieved 9.3% organic growth … Read the whole story
In the newly created post of executive director of client relations, Mollo's responsibilities will focus on managing relationships with senior client leadership and supporting … Read the whole story
The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in … Read the whole story
Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's … Read the whole story
Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. The move comes … Read the whole story
Nativo, a programmatic native ad platform, on Tuesday announced that Serge Matta, CEO of comScore, has joined the company's board of directors. Other board … Read the whole story