Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
The makers of next week's all-digital episode of "Modern Family" should be proud of what they have achieved -- turning an idea that might … Read the whole story
The shift occurred just a year after American Legacy Foundation selected incumbent agency Mediacom, part of WPP, after what it then termed was a … Read the whole story
The recent IAB Annual Leadership Meeting (Feb 8-10), attended by more than 1,100 executives, featured a number of conversations about viewability, including a Town … Read the whole story
The often volatile world of British journalism is being rocked by a fresh scandal, as "The Daily Telegraph" faces accusations from one of its … Read the whole story
In the wake of NBC's suspension of Brian Williams, ABC's "World News Tonight" made some gains against the "NBC Nightly News" -- but hasn't … Read the whole story
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
Sinclair Broadcast Group, which posted strong fourth-quarter 2014 results reflecting big TV station acquisitions made last year, is anticipating only a slight improvement in … Read the whole story
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Wednesday announced it has tapped Tremor Video as its preferred partner for … Read the whole story
Small Internet service providers are pushing the Federal Communications Commission to reconsider a plan to reclassify broadband as a utility service. The FCC is … Read the whole story
MDC Advertising, a New York-based healthcare communications firm, this week announced it has relaunched as "MDC: The Programmatic Healthcare Agency." The company will use … Read the whole story
Criteo, a Paris-based ad retargeting firm, on Wednesday announced its fourth quarter 2014 earnings report, noting that revenue for 2014 as a whole increased … Read the whole story