Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan … Read the whole story
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't … Read the whole story
From poverty to inept governments, the Web is facing ever greater barriers to growth. As a result, its rate of expansion has declined for … Read the whole story
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a … Read the whole story
According to ABI Research, shipments of virtual reality and augmented reality devices will explode, from 3 million in 2015 to 55 million in 2020. … Read the whole story
One day, advertising will enter a "postdigital age," when the concept and word "digital" will move into the background, where agencies and titles remove … Read the whole story
The industry self-regulatory group Digital Advertising Alliance today will release a mobile app that enables consumers to opt out of behavioral advertising on smartphones … Read the whole story
Nielsen plans to utilize several new statistical methodologies across both local and national measurement services. Since the announcement, Nielsen has received quite a lot … Read the whole story
ITN Networks, which aggregates TV audiences to create customized national "networks" for advertisers, has struck a deal with Nielsen Catalina Solutions, giving it access … Read the whole story
They say a goldfish will grow as large as the body of water it occupies allows. Social media data is no different. Though powerful … Read the whole story
Four teams hit the dance floor at the agency's New York office and raised $5,000 for the non-profit One Billion Rising, which is devoted … Read the whole story
An online site operated by the Boy Scouts of America as part of a sweepstakes didn't comply with the ad industry's self-regulatory guidelines, the … Read the whole story
Marketers need to stop relying on public domain information -- or content that Google can easily and cheaply license or find for organic search … Read the whole story
Cablevision Systems Corp. had modest growth for its fourth-quarter revenues, but continued to see erosion from its core video subscribers. Cablevision's high-speed data/broadband business … Read the whole story
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that … Read the whole story
Generator will manage media planning, buying,and analytics for the Paris-based airline, which offers daily all-business class flights between New York and Paris -- and … Read the whole story
Talkwalker has entered the U.S. market with the opening of offices in New York City, and has hired Todd Grossman as the CEO Americas. … Read the whole story