Pfizer has consolidated its media planning with Carat, and as a result, planning for the company's over-the-counter brands such as Advil and Chapstick is … Read the whole story
That a private project created by an individual artist can cause Google to flip on the destroy switch reveals how the corporation feels about … Read the whole story
Viacom will now structure its major networks under two main network groups -- one for media and entertainment featuring MTV and Comedy Central, and … Read the whole story
NBC's decision to bring in a former NBC News chief, Andrew Lack, to stabilize a division that seems rudderless at the moment would appear … Read the whole story
Google plans to eliminate four search funnel columns in early April to simplify some AdWords reporting features, the company announced Monday in a Google+ … Read the whole story
Only a small percentage of consumers interested in the wearable computing market plan to buy an Apple Watch, and the majority are unconvinced of … Read the whole story
CBS is taking an unusual approach in getting viewers to contribute to charities: sign on a big TV sponsor that converts viewing engagement of … Read the whole story
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
The Meredith Corp.-owned agency will oversee all digital and social programs, particularly social media strategy and platform management on behalf of both Bob Evans … Read the whole story
Over the weekend, a wide range of media companies and advertisers contributed advertising time and space to help celebrate International Women's Day on March … Read the whole story
Senecal will also continue to serve as CEO of the MDC Partners network, where she works closely with the leadership of agencies that represent … Read the whole story
Rich Battista has been named executive vice president of Time Inc. and president of celebrity titles "People" and "Entertainment Weekly." Battista previously served as … Read the whole story
By this summer, cord-cutters who want to watch "Game of Thrones," "Girls," or "True Detective" will no longer have to wait for the DVDs … Read the whole story
Havas Worldwide Chicago has built its own Tinder profile to seek candidates for its Summer Internship program. "There is a tremendous amount of talent … Read the whole story
TV broadcasters are urging the 2nd Circuit to uphold a finding that online video provider FilmOn violated a court order by streaming TV programs … Read the whole story
Federal Trade Commissioner Julie Brill told the Pittsburgh Post-Gazette that she's disappointed in the Obama administratino's draft proposal for a privacy “bill of rights.” … Read the whole story
Facebook paid nearly $50 million for FriendFeed in 2009 -- two years after it was founded by some former Google engineers as a way … Read the whole story
The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story
Advertising Age has reported that "Facebook is building an ad exchange that would automate the sale of other publishers' ads," citing "people familiar with … Read the whole story
PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing. It wants to see if social media … Read the whole story
Despite acknowledging improvements to the global economy, WPP says it is unlikely its clients will break the bank on ad spend in 2015. WPP … Read the whole story
Lots of publishers are redesigning their site to make sure they satisfy advertisers' concerns about viewability problems. A year ago, ad viewability was less a … Read the whole story
Millennial Media, a mobile ad network turned programmatic exchange, has announced its fourth quarter 2014 earnings. The company saw $86.4 million of revenue in … Read the whole story
Republican Lindsey Graham has never sent an email. The South Carolina Senator admitted this on NBC's Meet the Press on Sunday as part of … Read the whole story