There won't be a Hollywood ending for National CineMedia and Screenvision after all. The country's two leading cinema advertising networks are canceling their merger … Read the whole story
As content becomes a go-to media strategy I'm wondering whether we can consider close readings as a media strategy as well. Can close readings … Read the whole story
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
Changes in viewing behavior demand that buyers and sellers prepare for the eventual convergence of verified cross-platform buying and selling of TV/video inventory at … Read the whole story
WPP's so-called "LEAP" program is a long-term incentive payment program for top executives, and CEO Sorrell received about 36 million British Pounds worth of … Read the whole story
With the final seven episodes of "Mad Men" about to launch on April 5, I recently went back to rewatch the first season of … Read the whole story
Time Inc. is continuing to roll out digital content hubs in new verticals, with the launch of Mimi, a new site that aggregates fashion-related … Read the whole story
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV … Read the whole story
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency … Read the whole story
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
Walt Disney Co. stock has been downgraded by one influential media analyst due to concerns over increased commercial-skipping, rising cord-cutting activity and the growing … Read the whole story
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
With all the concern among families over the use of wireless data these days -- how much should they get? Does it roll over?, … Read the whole story
In recent months, full-service agency Young & Laramore (Y&L) has landed the KraftMaid Cabinets and Kelty Outdoor accounts and now, the Indianapolis-based full-service agency … Read the whole story