How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story
Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising … Read the whole story
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
The industry is completely focused on viewability right now. You can't go a day without reading an article about the topic. While measuring whether … Read the whole story
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt … Read the whole story
Marketers and media continue to focus on Google's mobile algorithm changes, effective Tuesday, on smartphones and tablets, but few consider how it will influence … Read the whole story
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports media company. Some of his key accomplishments include starting up the first live, … Read the whole story
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
Yahoo Labs has created an algorithm to detect anomalies in data streams that could help marketers improve search campaigns. The company's scientists developed the … Read the whole story
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
Two Sundays in a row, with special Sunday daytime/nighttime events, put CBS on top. "The Academy of Country Music Awards" -- running from 8 … Read the whole story
Following the launch of several overseas editions, the "Guardian" is testing a new international home page that caters to its growing audience of readers … Read the whole story
Love has been appointed chairman of the agency's Board of Advisors, effective immediately. Previously vice chairman of Omnicom Group and CEO of its Asia-Pacific, … Read the whole story