In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable … Read the whole story

Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story

ESP will work with sports teams, leagues, federations and other sports entities to maximize the value of their properties and other assets in the … Read the whole story

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey … Read the whole story

Closing in on the show's final days, "Late Show with David Letterman" tops other late-night shows among all viewers -- as well as making … Read the whole story

A federal appellate court could soon decide whether the Federal Trade Commission has the authority to sue AT&T for allegedly throttling some wireless users. … Read the whole story

A federal judge in Boston has dismissed a lawsuit accusing Backpage.com of facilitating sex trafficking through the design of its online classifieds site. "Congress … Read the whole story

Surveying the shows unveiled during last week's upfronts, it's still too soon to separate the studs from the duds. Yet according to early buzz … Read the whole story

Mediabong, the Paris-based contextual video ad network, announced that it has raised $5 million in a new round of funding in order to expand … Read the whole story

In his additional role as chief operating officer, O'Toole will now also oversee the agency's new data science practice, led by newly hired Chief … Read the whole story

Location-based ad-targeting firm and in-store attribution company Placed has been on a partnership spree. One month after partnering with a handful of programmatic ad-buying … Read the whole story