A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address … Read the whole story
In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks … Read the whole story
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story
Despite slipping traditional video subscriber growth, the global value of pay TV services grew by mid-single-digit percentages in 2014 -- and will continue to … Read the whole story
Eric Taylor, an 18-year-old security researcher, discovered a flaw in Charter Communications' Web site that may have exposed personal information about its customers, Fast … Read the whole story
Bing is building a “massive index of apps and app actions” so it can surface content from native iOS, Android and Windows 10 apps … Read the whole story
Potentially delaying its new TV service, Apple is trying to secure access to live programming from local stations around the country. “That would distinguish … Read the whole story
This article from The Street expresses some bafflement about the online video service owned by CBS, ABC, and NBC's parents, which recently announced a … Read the whole story
COMMENTARYWhen intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the … Read the whole story
- COMMENTARY
AT&T, CenturyLink and a coalition of trade groups recently asked a federal appellate court to stay a portion of the Federal Communications Commission's historic … Read the whole story
