by Joe Mandese
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story
by Steve McClellan
Joining about a dozen other big advertisers that have called reviews in the last few months, General Mills is jumping on the media review … Read the whole story
by Tyler Loechner
Just over one year after announcing a partnership with Jelli, a programmatic platform for radio advertising, Marketron says it has executed its first programmatic … Read the whole story
by Erik Sass
Consumer magazine newsstand sales continued to slip in the first quarter of the year, according to the latest figures from MagNet, which tracks magazine … Read the whole story
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by Joe Mandese
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
So the advertisers have abandoned TLC's "19 Kids and Counting" en masse following revelations that no more than 18 of the super-Christian offspring managed … Read the whole story
by Tyler Loechner
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. … Read the whole story
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by Laurie Sullivan
Levi's, one of the first clothing manufacturers to experiment with radio frequency identification technology, has partnered with Google to create smart clothing. Through Project … Read the whole story
by Gavin O'Malley
Snapchat just raised an additional $537 million, according to a regulatory filing released on Friday. Having officially shed its fad status, Snapchat is redefining … Read the whole story
by Karlene Lukovitz
The brand's steak "authority" is being dramatized by urging consumers to sign an online petition to make steak America's "first official food." The petition, … Read the whole story
by Wayne Friedman
Renewals of new broadcast TV shows continue to record lower average ratings. Such stats could lead to syndication revenue problems for TV media companies … Read the whole story
by Laurie Sullivan
Marketplaces continue to emerge as the next model forcing change across the Internet, as companies turn directories and recommendation engines into virtual malls that … Read the whole story
by Wayne Friedman
While scandal rocks overall FIFA leadership -- and the business of the global game of football -- NBC Sports claims some positive results as … Read the whole story
by Wendy Davis
Verizon is backing ad company Turn's request that a privacy lawsuit involving "supercookies" should be sent to arbitration. If that request is granted, the … Read the whole story
by Steve McClellan
Southgate previously served as CEO of Brand Union Americas and has been with the agency for the past seven years in a variety of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the … Read the whole story
COMMENTARY
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Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story