by Tyler Loechner
As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue … Read the whole story
by Wayne Friedman
Netflix's subscription business model looks to continue as it has --- with no traditional TV advertising. Netflix, the subscription video-on-demand TV and movie service, … Read the whole story
by P.J. Bednarski
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville … Read the whole story
by Erik Sass
Tribune Publishing has launched the MediaWorks Publisher Consortium, enabling advertisers to create print and digital ad campaigns spanning newspapers in the country's top media … Read the whole story
by Laurie Sullivan
Data from online video viewing will become another coin in the coffer, but Google with its Android operating system, Chrome browser, and Chromecast dongle … Read the whole story
by Wayne Friedman
CBS will put its pay TV service Showtime into the stand-alone TV streaming category, joining the likes of Time Warner's HBO Now, which started … Read the whole story
COMMENTARY
by Joe Germscheid, Op-Ed Contributor
Since the advent of digital media, there has almost always been more than one budget line devoted to "digital." In the digital world, it … Read the whole story
by Laurie Sullivan
Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
If you are thinking of holding a pitch for your media account, you might be wise to wait out the current storm. The current … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story