by Steve McClellan
The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers. The … Read the whole story
COMMENTARY
by Martin Cass
It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would … Read the whole story
by Wendy Davis
In a defeat for the cable and telecom industries, a federal appeals court today refused to delay the new net neutrality rules. The move … Read the whole story
COMMENTARY
by
It's so weird and hyper-manipulated that it's hard to explain the concept of the new "unscripted" CBS summer replacement series "The Briefcase." But here … Read the whole story
by Gavin O'Malley
Amid a steady drumbeat of direct criticism -- and general concern for Twitter's future -- CEO Dick Costolo is stepping down. Co-founder Jack Dorsey … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach … Read the whole story
by Wayne Friedman
Longtime TV executive Rupert Murdoch is preparing to give up his post as CEO of 21st Century Fox, according to multiple reports. Chief Operating … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conference: a must-attend event for our industry's researchers. After declaring the Measurement Mandate … Read the whole story
by Wayne Friedman
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. … Read the whole story
by Wendy Davis
Five lawmakers in the House and Senate have reintroduced the "Do Not Track Kids" Act, which would prohibit companies from collecting data from children … Read the whole story
by Erik Sass
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through a deal with marketing technology firm Unified. The relationship will give iHeartMedia access … Read the whole story
by Tyler Loechner
Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 2015, according to a new survey and research report from Millennial Media, a … Read the whole story
by Laurie Sullivan
A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the … Read the whole story
by Joe Mandese
Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its … Read the whole story
by Wayne Friedman
Showtime Networks will get a new chief executive officer next year -- its president David Nevins. Matthew Blank will be stepping down as chief … Read the whole story