The U.S. advertising marketplace expanded in May after a dip in April, following a seasonal pattern that has held steady for the past several … Read the whole story
For the coming season, Fox may be writing business at flat to slightly down pricing, according to analysts. Although it topped all networks for … Read the whole story
Television viewing in May -- one of the final big months of the year for some TV networks -- took another expected decline among … Read the whole story
Royal Caribbean spent about $75 million on ads last year, according to Kantar. WPP's Mindshare was the incumbent media agency, while Media Storm also … Read the whole story
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months … Read the whole story
As Twitter searches for a new leader, the company continues to roll out fresh features. Now, native videos, Vines and GIFs will play automatically … Read the whole story
Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are … Read the whole story
The agency, part of Dentsu Aegis Network, describes the new practice as a "brand reputation management" offering that combines social marketing best practices with … Read the whole story
21st Century Fox has made it official: Rupert Murdoch will leave his post as chief executive officer on July 1. Murdoch will hand over … Read the whole story
Health and fitness publisher Rodale Inc. is joining forces with Chef'd, which delivers gourmet meal kits, for branded a la carte meals and meal … Read the whole story
Millennials are not an alien species. As new research shows, they have the same attitude toward television advertising as the rest of us, only … Read the whole story
In December of 2013, the National Telecommunications Information Administration announced an ambitious plan to convene privacy advocates and industry representatives in order to forge … Read the whole story