Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
Global beauty products marketer Coty has named Publicis' ZenithOptimedia global media agency of record for its $600 million-plus advertising account. ZenithOptimedia succeeds Omnicom's OMD, … Read the whole story
The agency's New York office won it for the "Take it from a fish" campaign for AstraZeneca. In the Health and Wellness section of … Read the whole story
One of the country's biggest cities is about to have a lot less outdoor advertising space, as the Philadelphia City Council moves to reduce … Read the whole story
Concerns over advertising-free TV and media content might appear to be growing. Still, Pivotal Research Group says that for the 2014-15 TV season ad-free … Read the whole story
The campaign's concept is based on research that finds that nearly 50% of Americans say they have missed an opportunity to show someone they … Read the whole story
Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few … Read the whole story
Google slipped in the Electronic Frontier Foundation's (EFF) privacy ratings for the first time, earning three out of five stars. The company had a … Read the whole story
One day after the Federal Communications Commission proposed fining AT&T $100 million for slowing the broadband speeds of wireless customers, Sprint said it would … Read the whole story
London-based Ampere Analysts predicts a new advertising "arms race" between the two rivals, neck and neck in terms of audience sizes with around 1.4 … Read the whole story
Following the now best-ever opening weekend box-office champion "Jurassic World," another expected big summer movie, Disney/Pixar's new animated movie "Inside/Out," opens this weekend -- … Read the whole story
Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network. First up are dedicated pages, which … Read the whole story
As the world's Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of … Read the whole story
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
Charlene Weisler and I are putting the finishing touches on a series of interviews we conducted in the programmatic TV space. We queried representatives … Read the whole story