AOL officially ends one chapter and enters a new one -- one, as its new positioning states, that will be "Powered by Verizon." The … Read the whole story
The Cannes Lions kicked off with an inspiring, and yet oddly demoralizing presentation predicting some "big hairy provocations" for the future, and the tools … Read the whole story
As expected following reports last week, retail licensing firm Sequential Brands Group has signed an agreement to acquire Martha Stewart Living Omnimedia, the companies … Read the whole story
CANNES, FRANCE -- While the rest of the world may think we're all here to just sip rose and rub elbows with our fellow … Read the whole story
The tech giant won for its virtual reality product known as Cardboard. Mobile Jury President Joanna Monteiro, VP and Creative Director FCB Brazil, said … Read the whole story
Wow. "Orange Is The New Black" is already up to Season 3. I say "wow" because I've been meaning to start watching ever since … Read the whole story
"Celebrity Family Feud" scored a surprisingly big summer series premiere number for ABC, well north of a two rating among 18-49 viewers. A new … Read the whole story
Google wants to teach the world how to tell more compelling stories through journalism and advertising, so the company built a "newsroom" to house … Read the whole story
Surprising, but true -- brand marketers are only now admitting they see the promise of first-party data in advertising and marketing campaigns. They say … Read the whole story
Proceeding with "a sense of urgency," Twitter has retained executive search firm Spencer Stuart to help find its next CEO, the social giant said … Read the whole story
U.S. TV homes with subscription video-on-demand services -- and overall SVOD revenue -- will rise to nearly 60% in five years. SVOD revenue for … Read the whole story
Most mobile applications are not compelling enough for consumers to download and use them on their phones, but the act of searching for something … Read the whole story
A coalition of industry leaders have put aside their differences, joining forces to create the Open Container Project, chartered to establish common standards for … Read the whole story
A group of Web users under 13 have no grounds to revive a privacy lawsuit alleging that Viacom and Google wrongly used tracking technology … Read the whole story
The Daily Mail, Sir Martin Sorrell's WPP and Snapchat are to launch an agency to cash in on the rise of native advertising. The … Read the whole story
Marketers were warned that in ten years' time algorithms that will take complete control of the creative process could usurp their advertising agencies. Speaking … Read the whole story