The app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three … Read the whole story
Sorry, Google. I realize this is my last chance to tell you about my experience. But you see, you're in a long line of … Read the whole story
Little surprise from Nielsen's first look at weekly usage and reach of media devices and platforms: TV is still way ahead -- especially in … Read the whole story
I believe advertising has missed the greatest gift we've ever been given: the smartphone. For years it's been my belief that as the time … Read the whole story
Instagram has reimagined its search feature to become more of a source for images and videos during breaking news events. The announcement, made Tuesday, … Read the whole story
The main reason Netflix continues to grow and thrive is that it does not have the same constraints as ad-supported networks, most importantly, needing … Read the whole story
The acquired agency will join the SMG network but continue to operate under the 'AKOM360' name, and existing leaders Curt Simon Harlinghausen and Sven … Read the whole story
Ad company Turn has been hit with a second lawsuit stemming from its use of a controversial "supercookie" tracking technology, which enabled the company … Read the whole story
Google has rolled out a free, ad-supported music service that allows people to try Google Play Music without paying. The ad-supported radio service aims … Read the whole story
The study finds that while nearly three-quarters of consumer packaged goods brands have declined in consideration, the trend is not favoring store-branded private label … Read the whole story
In this new phase, Mondelez said, the companies will be focusing on the fastest-growing consumer behaviors -- video consumption and mobile commerce -- working … Read the whole story
Although TV set manufacturers continue to ramp up 4K TV production, one new study now says it will take up to 10 years for … Read the whole story
Bon Appetit's new collaboration with IBM, called "Chef Watson," is described as a "cognitive computing app" that helps aspiring epicures to expand their creativity … Read the whole story
PubMatic, a supply-side platform (SSP) for programmatic advertising, on Tuesday rolled out brand safety and ad quality technology called "Brand Shield for Buyers." PubMatic … Read the whole story
The venture is called KidinaKORNERCreate and will focus on integrating music and branded content. According to WPP, its designed to enable "both artists and … Read the whole story
The San Diego-based livestreaming company Commercial Network Services has filed a Federal Communications Commission complaint alleging that Time Warner Cable is violating net neutrality … Read the whole story