21st Century Fox this morning said Roger Ailes has signed a new, multi-year contract and will continue to serve as chairman-CEO of Fox News … Read the whole story
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how … Read the whole story
A little over half of consumers are not that concerned with the traditional, seasonal starting up of TV shows -- typically in September. In … Read the whole story
We need to help national marketers be smarter about their local investment and activation to drive the best ROAS. Interestingly, local SMBs who live … Read the whole story
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
Unilever CMO Keith Weed took a big swing in Cannes Wednesday, making the case that "size doesn't matter" anymore in marketing -- and in … Read the whole story
When "Late Show With Stephen Colbert" premieres in September, expect a strong opening and sustained ratings success. I say that with confidence because Colbert … Read the whole story
Keurig Green Mountain has named Mediavest its new Media AOR, responsible for all U.S. media strategy and planning. Incumbent Havas Worldwide will continue to … Read the whole story
Advertisers lose billions every year to ad fraud, yet nothing is done. Could it be that publishers and networks are far more involved than … Read the whole story
Nielsen is looking to expand its business with new offerings targeting middle-market clients with lower-priced data analytics. The service should allow middle-market companies to … Read the whole story
MDC Partners doesn't have a shot at Coca-Cola or P&G media assignments, but CFO David Doft told an investor conference Wednesday that all the … Read the whole story
There were five winning teams representing schools in the U.S., Italy, South Korea and Singapore, while the Berghs School of Communication was named Future … Read the whole story
Using "influencers" to connect with consumers is old hat, but new real-time platforms like Periscope are refreshing the practice. Take Dr Pepper, which just … Read the whole story
Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers … Read the whole story
Search marketers need to get better at product descriptions, helping consumers size clothing, and matching competitors' prices. An estimated $6.1 billion in annual returns … Read the whole story