U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the … Read the whole story
The CW, coming off a strong year with higher viewership -- virtually the only broadcast network to do so -- has closed its upfront … Read the whole story
R/GA founder Bob Greenberg was also awarded the Lion of St. Mark for lifetime achievement in the industry. Independent Agency of the Year honors … Read the whole story
There were a few key themes this year that kept "bubbling up," as I made my way through the various client meetings, panels and … Read the whole story
Search marketers cringe at the thought of paying hundreds of dollars for one accidental click. Up to 50% of clicks are accidental, per Google, … Read the whole story
Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not … Read the whole story
Dow Jones CEO Will Lewis said he is leery of big technology firms like Facebook, Apple and Google pushing their way into the content … Read the whole story
There's nothing wrong with Twitter. At least, the service itself is fine. The company's problem is more a matter of perception -- or misperceptions … Read the whole story
The arrangement comes as the British carmaker is expanding its product line in a bid to reposition itself as a luxury lifestyle brand that … Read the whole story
Although over-the-top TV services may be the hot thing for many TV executives, retaining customers could be difficult -- just a few video mishaps … Read the whole story
During its first hackathon-style event this week, Horizon Media staffers came up with a number of concepts that are being pitched to clients. They … Read the whole story
Despite deep assurances from vendors, sentiment analysis remains a highly imperfect practice. That's according to new research from Forrester, which explores the popular use … Read the whole story
The new system addresses the fact that some 75% of the world's population has no addressing system or a poor one -- lacking house … Read the whole story
With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA … Read the whole story
In an op-ed, he argues that TV is still where the money is, and where the viewers are and that Internet views are transitory. … Read the whole story
Modelez International, through a partnership with News America Marketing, is running holographic displays in Price Chopper, K-Mart, and Food Lion. The first of its … Read the whole story
The Supreme Court's 5-4 decision Friday ruling that the Constitution guarantees the right of people of the same sex to marry in all 50 … Read the whole story