by Tyler Loechner
A lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited … Read the whole story
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by Thom Forbes
Like a bad connection that keeps getting worse the longer you stay with it, Microsoft yesterday announced that it would be laying off up … Read the whole story
by Ben Frederick
The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the "year of mobile." I'm here to tell you … Read the whole story
by Ben Frederick
Celebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to … Read the whole story
COMMENTARY
by James G. Brooks, Jr., Columnist
While TV's late embrace of programmatic reaffirms the fact that the buying process works well, there are lots of reasons to be skeptical about … Read the whole story
by Gavin O'Malley
As part of a broader strategic realignment, Microsoft announced plans on Thursday to cut roughly 7,800 jobs. The bloodletting will mostly impact the company's … Read the whole story
by Erik Sass
Consumers are getting a new streaming audio option courtesy of iHeartMedia and AT&T U-verse, which are joining forces to launch iHeartRadio for U-verse TV … Read the whole story
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by Wayne Friedman
Local TV broadcasting business management anticipates more consolidation moves -- which began about a year ago -- as well as greater emphasis on new … Read the whole story
by Wayne Friedman
Nearly 30% of all TV viewing -- subscription, free video sites, and connected TV devices -- comes via digital streaming, according to a new … Read the whole story
by Steve McClellan
Grey, the restaurant chain's lead creative agency for 30 years, will participate in the pitch. The franchise, part of Darden, spent over $150 million … Read the whole story
by Gavin O'Malley
Tinder users can now confirm the authenticity of their interactions with celebrities and other public figures. The dating app is adding verified symbols to … Read the whole story
by Wendy Davis
A new bill introduced in the House on Wednesday would require companies to notify consumers within 30 days if hackers obtain "sensitive" information -- … Read the whole story
by Steve McClellan
The new shop is called Antidote 360. The new agency's offering includes internal and external marketing campaign creation and support, PR, issue and crisis … Read the whole story