by Steve McClellan
The suit -- filed in Los Angeles -- came shortly after the agency and its client filed suit against the studio in New York … Read the whole story
COMMENTARY
by
It's been a painful time for fans of Subway guy Jared Fogle, and beloved sitcom dad and sometime Jello pudding pop pusher Bill Cosby. … Read the whole story
by Tyler Loechner
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Umair Haque, the director of the Havas Media Lab, has written (in a personal blog apparently not related to Havas) a provocative argument against … Read the whole story
by Wayne Friedman
CBS and The CW -- of which CBS Corp. is a co-owner -- have completed separate long-term affiliate deals with the large TV broadcast … Read the whole story
COMMENTARY
by Jeremy Duimstra, Op-Ed Contributor
So it's pretty much pop-culture Christmas + SXSW in San Diego this week, as Comic-Con opens officially Thursday morning. What we're looking for are … Read the whole story
by Karlene Lukovitz
The deal will create one of the world's largest beauty companies, with pro forma combined annual revenue of more than $10 billion, basically doubling … Read the whole story
by Erik Sass
Advertising works after all, but sometimes that's not actually a good thing. Like alcohol ads supposedly targeted only to adults, ads for medical marijuana … Read the whole story
by Laurie Sullivan
Search engine marketers in the United States continued to make double-digit investments in paid-search advertising during the second quarter in 2015. Investments rose 22% … Read the whole story
by Larissa Faw
Starcom Mediavest Group (SMG) has been named Global Media Agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways. … Read the whole story
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by Ben Frederick
In a deal that has been over a year in the making, SITO Mobile, a mobile engagement platform provider, acquired Hipcricket's advertising business. Assets … Read the whole story
by Gavin O'Malley
Redefining Cost Per Click measurement, Facebook will henceforth only include clicks to Web sites and apps - not likes, shares and comments.That means clicks … Read the whole story
by Aaron Baar
"We're trying to remind consumers in a positive way about how [paper and packaging] connects with their lives. It's a reminder about the role … Read the whole story
by Wayne Friedman
Global content marketing continues to steadily grow -- especially among millennial and Gen-X consumers. PQ Media says content-marketing revenues grew 14.4% in the first … Read the whole story
by Larissa Faw
David Hackworthy, the Chief Strategy Officer at Fallon London, is expanding his responsibilities to become Worldwide CSO of the Saatchi & Saatchi and Fallon … Read the whole story
by Wendy Davis
TVEyes' practice of allowing users to share and download news videos could "destabilize" the broadcast network's digital distribution efforts, Fox News argues in new … Read the whole story