by Joe Mandese
Three former top agency media chiefs -- David Verklin, Steve Farella and Mike Lotito -- have formed VFL Investment & Advisory to fund and … Read the whole story
COMMENTARY
by Jeremy Duimstra, Op-Ed Contributor
The four-color back cover has closed on another year at Comic-Con, and as usual there was a brutal battle for mindshare and attention. We … Read the whole story
by Erik Sass
Meredith Corp. has acquired yet another marketing business, Grocery Server, which specializes in targeting local digital advertising for consumer packaged goods and grocery retail … Read the whole story
COMMENTARY
by Scott Neslund, Op-Ed Contributor
With the record number of AOR media agency pitches taking place this year, one has to wonder if our industry is experiencing the typical … Read the whole story
by Joe Mandese
TiVo has named a highly regarded research executive, Frank Foster, to run its single-source audience measurement unit, TiVo Research and Analytics. Foster, who assume … Read the whole story
by Wayne Friedman
Twentieth Television/Debmar-Mercury's "Family Feud" continues to earn high viewing results this season. Recent weekly ratings point to a 1% increase in total average viewers … Read the whole story
by Wayne Friedman
Netflix may have very little effect on traditional pay TV business -- at least according to a new study. In contrast to many industry … Read the whole story
by Laurie Sullivan
Marketers don't always understand how much weather patterns, compared with the advertisements, contribute to the sale of something now and in the future. It's … Read the whole story
by Gavin O'Malley
While investors anxiously wait for Twitter to name its next CEO, the social giant continues to refine its various offerings. Vine, for instance, just … Read the whole story
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by Joe Mandese
John C. "Jack" Thomas, who founded Adweek magazine with Ken Fadner (founder and publisher of MediaPost) and W. Pendleton Tudor in 1978, died July … Read the whole story