Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
Donald -- Congratulations on another super strong week, profile-raising-wise! You're out there saying the things only you have the courage to say. But I … Read the whole story
Likes and dislikes on YouTube give brands feedback when producing and publishing content, helping marketers and content producers understand why viewers search for their … Read the whole story
For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV … Read the whole story
CBS All Access -- CBS' stand-alone digital video streaming service -- will expand its live local TV stations feeds to 75% of U.S. TV … Read the whole story
While Amazon's Prime is the most notable example of an online retailer successfully evolving into a lifestyle offering, and a first-party data powerhouse, many … Read the whole story
After a year of rumor and speculation, Nielsen is preparing to address the controversy that erupted in recent months surrounding the impact of a … Read the whole story
Hulu is considering offering up an ad-free stand-alone service -- in an effort to compete with Netflix and Amazon. A report in "The Wall … Read the whole story
Stores slashed their promotional pages 21.6% versus the first half of 2014, running 11.4 billion pages in the first half of 2015. Although Walmart … Read the whole story
"We hope these ads will challenge viewers to put themselves in these scenarios," Michelle Kuckelman, executive director of brand management at AT&T, tells "Marketing … Read the whole story
Viewers can't search through television commercials and how-to tips on broadcast TV, but they can on YouTube. That's one reason Google's video site reigns … Read the whole story
ABC will expand its sports programming on Saturday night with NBA regular season games. This January, it will begin an eight-game Saturday night NBA … Read the whole story
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-side platform (SSP) to gives its clients more access to linear TV ad … Read the whole story
Yahoo said Friday that it filed papers with the US Securities and Exchange Commission detailing the company's plan to spin off the remaining Alibaba … Read the whole story
Given Twitter's mammoth image problem, it's no surprise that the social giant is parting ways with its chief of communications Gabriel Stricker. Read the whole story