In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee … Read the whole story
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
YouTube CEO Susan Wojcicki promised to add virtual reality and 3D support for videos that play back in its 360-degree format. The announcement, made … Read the whole story
Publicis Groupe CEO Maurice Levy told analysts Thursday that participating in the numerous ongoing (mostly media) reviews has shaved a bit (about one-tenth of … Read the whole story
Mobile continues to drive brand budgets in search advertising as nearby searches rise. The Americas saw double-digit year-over-year growth in search advertising spend, mostly … Read the whole story
While threats of e-commerce wiping out local malls have been around almost as long as the Internet, they just became a whole lot more … Read the whole story
I'm a big fan of "Inside Amy Schumer," the Comedy Central show that was just nominated for seven Emmys. But "Trainwreck," her new movie, … Read the whole story
The New Republic is entering the native advertising business, launching a new in-house content marketing agency that will help brands highlight their commitment to … Read the whole story
By now you probably know the particulars of the story Gawker posted about a married media exec who tried to hire a gay porn … Read the whole story
The acquisition bolsters Accenture's digital marketing assets which include Accenture Digital and Accenture Interactive. Austin-based Chaotic Moon has capabilities in experience strategy, digital design, … Read the whole story
NBCUniversal's second-quarter television results showed a decline in advertising numbers for its cable networks and a slight gain for its broadcast properties. Both cable … Read the whole story
Pearson PLC has sold the FT Groups, which publishes the 'Financial Times', to Japanese newspaper publisher Nikkei Inc. for just over $1.3 billion. Read the whole story
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story
Cooper led the launch of the out-of-home agency's North America operation back in 2012. He'll retain responsibility for that region, while taking on the … Read the whole story
Syfy network's "Sharknado 3: Oh Hell No" scored well for its third movie offering on Wednesday night, pulling in Nielsen 2.8 million overall viewers … Read the whole story
Yes, it's true. Electricity is poised to be the biggest ad medium in 2016 -- more than TV, Internet, radio and digital place-based media … Read the whole story