by Joe Mandese
In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee … Read the whole story
by Gavin O'Malley
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
by Laurie Sullivan
YouTube CEO Susan Wojcicki promised to add virtual reality and 3D support for videos that play back in its 360-degree format. The announcement, made … Read the whole story
by Larissa Faw
Publicis Groupe CEO Maurice Levy told analysts Thursday that participating in the numerous ongoing (mostly media) reviews has shaved a bit (about one-tenth of … Read the whole story
by Laurie Sullivan
Mobile continues to drive brand budgets in search advertising as nearby searches rise. The Americas saw double-digit year-over-year growth in search advertising spend, mostly … Read the whole story
by Sarah Mahoney
While threats of e-commerce wiping out local malls have been around almost as long as the Internet, they just became a whole lot more … Read the whole story
COMMENTARY
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I'm a big fan of "Inside Amy Schumer," the Comedy Central show that was just nominated for seven Emmys. But "Trainwreck," her new movie, … Read the whole story
by Erik Sass
The New Republic is entering the native advertising business, launching a new in-house content marketing agency that will help brands highlight their commitment to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
By now you probably know the particulars of the story Gawker posted about a married media exec who tried to hire a gay porn … Read the whole story
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by Steve McClellan
The acquisition bolsters Accenture's digital marketing assets which include Accenture Digital and Accenture Interactive. Austin-based Chaotic Moon has capabilities in experience strategy, digital design, … Read the whole story
by Wayne Friedman
NBCUniversal's second-quarter television results showed a decline in advertising numbers for its cable networks and a slight gain for its broadcast properties. Both cable … Read the whole story
by Erik Sass
Pearson PLC has sold the FT Groups, which publishes the 'Financial Times', to Japanese newspaper publisher Nikkei Inc. for just over $1.3 billion. Read the whole story
by Laurie Sullivan
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story
by Steve McClellan
Cooper led the launch of the out-of-home agency's North America operation back in 2012. He'll retain responsibility for that region, while taking on the … Read the whole story
by Wayne Friedman
Syfy network's "Sharknado 3: Oh Hell No" scored well for its third movie offering on Wednesday night, pulling in Nielsen 2.8 million overall viewers … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Yes, it's true. Electricity is poised to be the biggest ad medium in 2016 -- more than TV, Internet, radio and digital place-based media … Read the whole story