By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's … Read the whole story

iHeartRadio is launching an iHeartRadio Discover channel. The new partnership gives Snapchat Discover users access to custom-created content by the music service. Read the whole story

Television personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like … Read the whole story

In truth, I wanted to wait to write a blog touching on this topic. But if once is chance, twice is coincidence and three … Read the whole story

While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story

BuySellAds, a supply-side platform (SSP), on Monday announced the launch of a "programmatic direct" ad platform that publishers can use on a self-serve basis. Read the whole story

How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual … Read the whole story

Belk and digital agency HelloWorld are targeting college kids as the department chain launches its new Young Contemporary department. It offers popular style trends, … Read the whole story