Media stocks -- including new digital media companies -- got hammered again on Thursday, in part from a significant downgrade from an analyst to … Read the whole story
Donald "Ratings Machine" Trump seems to have found his political groove. He is the Golden Boy, currently owning the airwaves, social media, and the … Read the whole story
"We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something … Read the whole story
On Monday, "The New York Times" ran something of a rant in the business section about the impact of social media on quality journalism, … Read the whole story
Expanding the reach of its mobile ad partners, Twitter debuted a new version of its Publisher Network on Thursday. The Twitter Audience Platform, as … Read the whole story
"Write a blog," they tell you. "Create interesting content people want to read. Don't use it to sell. Provide value first, that you may … Read the whole story
The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were … Read the whole story
Over half of media planners expect TV's share of ad spending to fall in the years to come, according to the Digital Place Based … Read the whole story
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that … Read the whole story
IDC, an American market research firm, predicts the drastic worldwide growth of mobile commerce transactions -- led primarily by Asia-Pacific (APAC) markets -- from … Read the whole story
Microsoft Bing released Snapshots on Tap for its Android search app that analyzes the content on the smartphone screen, in any app, and serves … Read the whole story
Although Viacom's ratings troubles seem to be focused on their programming issues, other networks have seen declines for kids TV content in looking at … Read the whole story
Buffeted by declining share prices, two of the nation's largest newspaper publishers, Tribune Publishing and McClatchy Co., are moving to bolster investor confidence with … Read the whole story
Kahuna just raised $45 million in a fresh round of funding. The mobile marketing automation startup will use the monies to help Kahuna accelerate … Read the whole story
Time Inc.'s InStyle magazine is getting a new publisher, Patrick J. Connors, the publisher announced Thursday. In this role he will work with editorial … Read the whole story
While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17.3 billion in the second quarter, compared with $16.6 billion in the same … Read the whole story