Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic TV advertising, has acquired BlackArrow, a leading developer of the ad-supported video-on-demand marketplace. … Read the whole story
The agency's Los Angeles office will oversee all digital media planning and activation for the network's daytime, prime-time, and late-night entertainment programming. Read the whole story
While Fox News Network remains enamored by Donald Trump's candidacy, Rupert Murdoch is throwing another media titan's hat into the ring, tweeting an endorsement … Read the whole story
On Sunday, the motorcycle maker used Twitter's Periscope live-streaming application, which launched in March, to stream a global product reveal delivered as a ride … Read the whole story
If we are speaking of luring the weak into following their worst impulses, or of promising illusory benefits, or failing to disclose potential harm, … Read the whole story
A judge has dismissed the multimillion-dollar lawsuit brought by Anderson News LLC, a bankrupt magazine and book wholesaler, against major magazine publishers including Time … Read the whole story
YouTube has added more than 1,000 songs to its YouTube Audio Library, making them searchable by name, genre, mood, instrument, duration, and more. Read the whole story
If Verizon's recent acquisition of AOL was any indication, telcos are interested in programmatic advertising technology. A new report from programmatic ad platform Rocket … Read the whole story
On Facebook, GIFs have been supported for personal posts since May, but this new test marks the first time the format is being made … Read the whole story
TV networks lost significant viewership over the past year -- especially that of younger adult viewers. Looking at live program plus seven days of … Read the whole story
"What I get excited about is fashion-forward companies like Lauren even acknowledging that smart garments can move ... into mainstream fashion," says Angela McIntyre, … Read the whole story
Ford Motor bought ads on 65% more Web sites from January through July this year than the same period in 2014. That amounts to … Read the whole story
The life sciences team once known as Google's X Project group became the first official new business created under the Alphabet holding company, Google … Read the whole story
TV networks continue to heavily use their airwaves -- and associated cable networks -- this summer for new fall shows when it comes to … Read the whole story
As the new TV market evolves, it's important to focus not so much on either extreme or the rhetoric but more on research and … Read the whole story