As part of the agreement, WPP units will enter into the first "beta partnership" with Pound, a BuzzFeed offering that analyzes how content shares … Read the whole story
AT&T has confirmed that it recently intercepted Web traffic at WiFi hotspots in order to inject ads into the pages that users were visiting. Read the whole story
Carat has filled its top digital media role with an industry vet who recommends that clients and agencies should "think more analogue." That counterintuitive … Read the whole story
The ceasefire between Donald Trump and Fox News came to an abrupt end earlier this week when the favorite presidential candidate of the "comb-over … Read the whole story
The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference … Read the whole story
The term "campaign" is outliving its purpose in the advertising and marketing world. The concept is too linear and implies the brand is on … Read the whole story
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online … Read the whole story
Connected TV homes continue to make gains in the TV marketplace. Now 45% of TV sets sold in the U.S. are connected TVs -- … Read the whole story
Total magazine audiences grew again in July, according to the latest Magazine Media 360 Brand Audience Report from the MPA - The Association of … Read the whole story
The ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local … Read the whole story
FitzGerald, previously president at Big Fuel, will head U.S. operations at We Are Social. Leila Thabet, who led the launch of the social agency's … Read the whole story
YouTube took on Amazon Twitch Wednesday with the official launch of YouTube Gaming, a video game-streaming portal. Read the whole story
Advertising budgets are rising -- but so are expectations, according to a study conducted by The CMO Club in partnership with IBM, which found … Read the whole story
The Wall Street Journal has launched a new mobile-only app for the iPhone, "What's News," providing a digital version of the news-at-a-glance feature from … Read the whole story
Rovio Entertainment, the maker of mobile game "Angry Birds," announced today that it will lay off up to 260 employees. "Angry Birds 2" had … Read the whole story
Most video streaming continues to come from a small number of TV homes -- and nearly 80% of that content comes from licensed TV … Read the whole story
After a nearly year-long search, Snapchat has tapped Drew Vollero to oversee its financial operations. The new hire comes as Snapchat is trying to … Read the whole story
StickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmatic direct" sales capabilities to its platform. Publishers can use StickyAds' new product … Read the whole story