The assignment, which comes two months after sibling agency Arnold won the group's creative account, includes media planning, buying, analytics, strategy and digital. The … Read the whole story
Content strategy is becoming less about making stuff to reach consumers and more about listening to what consumers want and leveraging other brands they … Read the whole story
The agency said Nick Childs was brought on board to oversee "creative story-building and trans-media content development." Read the whole story
Google will remain the search giant of choice, but M is part of a new trend away from traditional query handling. Read the whole story
Lower late-night viewers sampling of Stephen Colbert's CBS show was the result of the show's second night, with NBC's "Tonight Show" resuming its top … Read the whole story
Okay, so Apple calls it "tvOS," but it's based on its iOS operating system, and it is basically just another attempt by an operating … Read the whole story
Quantcast has expanded the use of search data to assist marketers in targeting consumers with display and video advertisements. Read the whole story
Another NFL season will kick off tonight, featuring the team and star quarterback at the center of this year's negative NFL stories. The results … Read the whole story
Style and beauty addicts are getting a new supplier courtesy of People magazine, which has launched a new style news destination called PeopleStyle with … Read the whole story
The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks … Read the whole story
The plan calls for dedicating about 70% of new product development to healthier products, reducing saturated fat and sodium in its products by 10%, … Read the whole story
Showtime wants a federal judge to shut down a site that apparently plans to stream Saturday night's pay-per-view boxing match between Floyd Mayweather, Jr. … Read the whole story
The Washington Post is bolstering its video offerings with the launch of a new content hub, "Washington Post Video." Led by Micah Gelman, who … Read the whole story
Clearly happy with their existing partnership, iHeartMedia is leading a $30 million round of financing in social marketing technology firm Unified. With the capital, … Read the whole story
Nearly 31% of pay TV executives -- channels and operators -- believe pay TV channels should deliver catch-up video-on-demand programming, leaving the "user experience" … Read the whole story
In his new role, Goldberg will be responsible for shepherding the agency's omni-channel strategy, commerce, shopper marketing experiences, and retail platforms. Read the whole story
Programmatic ad tech AppNexus' "spend protection" program is now live, allowing clients to get back what they paid if DoubleVerify's measurements deem the inventory … Read the whole story