January 25, 2023
Wednesday, September 16, 2015
With six months of data in hand, WPP ad-tracking unit Kantar Media now projects that ad spending will lag U.S. economic growth for the … Read the whole story
- COMMENTARY
Trevor Noah has big shoes to fill when he takes over "The Daily Show" on Sept. 28. -- up against Jon Stewart's outsized reputation, … Read the whole story
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
- COMMENTARY
Movie studios and record companies that discover clips of professional films or music online can't send takedown notices without first considering fair use, the … Read the whole story
Ad industry media ratings watchdog the Media Rating Council has released a set of "Social Media Measurement Guidelines" for public review and commentary. A … Read the whole story
News Corp. this morning said it agreed to acquire Unruly, a so-called "social video" platform launched in 2006 to help brands distribute, track and … Read the whole story
- COMMENTARY
There's a whole new exciting role for marketers to make their own -- listening to customers and devising new experiences. Read the whole story
Agency executives, speaking at the comScore Industry Summit in New York on Tuesday, talked about the role that data will play in transforming relationships … Read the whole story
A Texas resident has sued Twitter for allegedly scanning the private messages that users send each other through the microblogging platform. Read the whole story
Former Walmart senior executive Cindy Davis will join Disney-ABC as EVP of consumer experience, responsible for improving research across media platforms, including consumer insights … Read the whole story
Nina Tassler, CBS's longtime entertainment chief, is leaving the network after nearly 20 years. Overseeing all TV programming/production areas, Tassler -- chairman of CBS … Read the whole story
Total worldwide ad spend will reach $569.65 billion in 2015, down from eMarketer's forecast of $577.79 billion released in March. The revised numbers are … Read the whole story
The key idea is hyperconvenience, and technology that reduces the time between when a consumer says, "Oops, almost out of laundry soap" and then … Read the whole story
During a time when advertisers struggle with fragmented programmatic ad buying processes and lack of transparency, Adobe will roll out Wednesday an advanced programmatic … Read the whole story
Two fast-growing digital broadcast networks, Grit and Escape, have signed up for national viewing data from Nielsen Media Services, as well as boosting its … Read the whole story
Microsoft and 20th Century Fox have created a campaign that maps out Mark Watney's journey on Bing during a manned mission to Mars gone … Read the whole story
Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announced the launch of a new technology it claims can filter, "with a … Read the whole story
