Digital Nets Grit, Escape Sign With Nielsen

Two fast-growing digital broadcast networks, Grit and Escape, have signed up for national viewing data, as well as boosting its advertising sales services.

Katz Broadcasting networks Grit and Escape are subscribing to Nielsen Media Services for national TV viewing data, as well as hiring Marathon Ventures. The networks run on local TV stations' digital over-the-air signals.

In a year, the company said Grit has grown to 91 million U.S. TV homes and 81% of U.S TV households; Escape is at 70 million homes and 61% of the U.S. TV households.

Early indications show that Grit has been delivering a sizable 250,000 total viewers in prime time. The company says Escape is not far behind.

David Brenner, senior partner at Marathon Ventures, stated: “Strong and expanding national ratings give us powerful tools with which to pursue general market advertisers.”

Grit targets men 25-54 with a focus on Westerns, war and action theatrical motion pictures and series. Escape targets women 25-54 viewers with programming about crime and mystery stories.

Katz Broadcasting was started in 2014 by former Turner Broadcasting executive Jonathan Katz.



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