Advertisers still may not have ratings for their ads on television and other media, but now they have them for newspapers. Nashville-based Coda Ventures … Read the whole story
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story
CNN's "Battle of the Network Star Republicans /Part Deux" turned out to be an unexpectedly long, and strange, political/pop cultural/TV mashup. So many flashes … Read the whole story
When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by … Read the whole story
Google has updated a patent for a wrist-worn device with removable headset with the U.S. Patent & Trademark Office that has multiple sensors and … Read the whole story
Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime … Read the whole story
Marco Arment, developer of popular ad blocker "Peace," has pulled the product from Apple's app store, citing concerns that its success could harm ad-supported … Read the whole story
Philippe Dauman, president and CEO of Viacom, says the company looks to other measures -- social media and otherwise -- in determining the health … Read the whole story
Appealing to a broader audience, Snapchat just entered into a one-year content distribution deal with the National Football League. Per the pact, the league … Read the whole story
Kinetic Social, a social marketing data and tech firm, has announced integration with Instagram ads API. Brands like Sunoco, Amore Pacific, H&M and Automatic … Read the whole story
That's how MDC CFO David Doft described the ongoing SEC investigation of the company at an investor conference. The formal probe began nearly a … Read the whole story
While dealership service and maintenance is the Rodney Dangerfield of the auto business, it can also be the secret sauce: if it's a good … Read the whole story
Ford has launched a suite of smartwatch apps linking to the company's telematics platform, MyFord. The apps, which Ford says are designed for its … Read the whole story
Online classifieds site Backpage wants a federal appellate court to prohibit Cook County Sheriff Thomas Dart from pressing credit card companies to de-fund the … Read the whole story
Lifestyle publishing juggernaut Refinery29, which has built an online media empire covering fashion and culture, is expanding overseas with its first international branch in … Read the whole story