Microsoft will work to prove that Bing Pulse can keep television viewers glued to content longer after noticing that the technology deters viewers from … Read the whole story

In the space of about eight months, MSNBC's afternoon lineup of personalities went from Ronan Farrow to Brian Williams. By almost any measure, this … Read the whole story

The ad industry's Trustworthy Accountability Group has tapped Rachel Nyswander Thomas to serve as its new head of operations and policy. Read the whole story

Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos … Read the whole story

Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in … Read the whole story

Does the new emissions scandal represent a sinister underbelly of the entire Wolfsburg, Germany-based operation, or a desperate guerrilla episode involving a small team … Read the whole story

Email marketing is the fourth most effective and second most common B2B lead-generation tool, according to a B2B Lead Generation Trend Report released Tuesday, … Read the whole story

It also says smartphone shopping behaviors are now so entrenched that digital interactions, including mobile, are likely to influence 64% of all in-store spending … Read the whole story

Moms search on YouTube for how-to videos more than the average viewer. In fact, 81% of YouTube-watching moms watch how-to videos, compared with 75% … Read the whole story

The National Retail Federation predicts that while 157 million people in the U.S. will celebrate Halloween somehow, they'll spend a little less than they … Read the whole story

Rare.io, an email marketing startup, launched an automated predictive solution today that is "proven to drive repeat business and increase average email click-through rates … Read the whole story