by Gavin O'Malley
As part of a broader rollout of Facebook's Oculus initiative, Netflix just debuted a simulated living room where users can virtually select movies, TV … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
David Berkowitz, the CMO of MRY, and one of the brighter bulbs in the interactive firmament, this week wrote (tongue not entirely in cheek) … Read the whole story
-
by Wayne Friedman
Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started … Read the whole story
by Larissa Faw
Last year, Publicis Groupe created One Citi Global to manage creative, digital and production responsibilities and now the holding company will add media buying … Read the whole story
COMMENTARY
by Joe Mandese
It's official, "trust" is now the ad industry's most important buzzword. Based on data obtained by RTBlog, "trust" has overtaken "viewability," "transparency," "fraud," "ad … Read the whole story
by Wayne Friedman
Fox's "Empire" picked up where it left off a season ago -- blowing away competitors big and small. The second season debut of "Empire" … Read the whole story
by Larissa Faw
Zenith Media was the long-time incumbent. The switch comes amid a marketing makeover by the cereal giant that leans more heavily on shopper analytics … Read the whole story
by Erik Sass
Time Inc.'s video division is mounting a big sports video push, beginning with a new original series from Sports Illustrated called "Sports Illustrated Films." … Read the whole story
-
by Laurie Sullivan
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
-
by Erik Sass
Native advertising technology platform Nativo, which enables publishers to deliver native ads formatted to match their sites, is introducing a new guarantee that virtually … Read the whole story
-
by Laurie Sullivan
Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled … Read the whole story
by Steve McClellan
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story