by Joe Mandese
In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Las Vegas seemed perfectly apropos as the the site of last night's Democratic presidential debate. The pre-event crawl on CNN.com talked about the network … Read the whole story
by Joe Mandese
Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returning to the business in the first meaningful way since leaving MDC Partners' … Read the whole story
COMMENTARY
by Nate Carter, Op-Ed Contributor
While programmatic digital media can often save marketers huge dollars, as the definition of "programmatic" expands into tv and other media, savings is not … Read the whole story
by Steve McClellan
A month after winning the U.S. assignment after a review, GroupM and Mindshare are adding the client's Europe and Australasia regions and portions of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Consumer advocates say Charter's promise to follow net neutrality rules for three years isn't enough to mitigate threats posed by a merger with Time … Read the whole story
by Sarah Mahoney
Wal-Mart reiterated its commitment to becoming an e-commerce powerhouse, capable of bringing online shopping to mainstream America. It also unveiled a new TV spot … Read the whole story
by Jess Nelson
Email marketers can learn three key lessons about loyalty programs from GameStop's PowerUp Rewards, which today celebrates its five-year anniversary. Read the whole story
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by Erik Sass
Paper-goods maker Georgia-Pacific is partnering with women's interest publisher Meredith Corp. to execute what appears to be one of the biggest branded content programs … Read the whole story
by Laurie Sullivan
Retailers are probably two years behind digital consumers when it comes to adopting technology, says Ken Burke, founder and CEO of MarketLive. That's one … Read the whole story
by Wayne Friedman
CNN's first Democratic Presidential debate of the season posted record results versus other party debates of the past -- but less than recent Republican … Read the whole story
by Wendy Davis
Facebook has asked a federal judge to dismiss a potential class-action lawsuit accusing it of violating an Illinois privacy law by creating a database … Read the whole story
by Sara Guaglione
The automated digital ad company say it is experiencing growing success with its new programmatic management platform. Gawker Media, Warner Bros, Meredith Digital, DailyMail.com, … Read the whole story
by Wayne Friedman
U.S. multi-screen media users are more receptive to live TV ads, TV commercials that are funny and digital video ads that can be skipped … Read the whole story
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by Sara Guaglione
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are … Read the whole story
by Steve McClellan
In the new role Diquez will direct all client-facing operations and lead the account management department. She will also continue to lead the Olay … Read the whole story