by Larissa Faw
The Publicis Groupe unit is acquiring a minority stake in Lucid, a software developer of artificial intelligence that it will use to launch its … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Ask media owners what business they're in, and they'll say the content business -- that they are storytellers, and that their companies are well … Read the whole story
by Wayne Friedman
Prime-time non-sports branded entertainment/product placement deals have declined over past years -- in part due to premium pricing. Nielsen says there were 136 brands … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On the same day Gartner forecast that "by 2018, half of business ethics violations will occur through improper use of big data analytics," the … Read the whole story
by Aaron Baar
"There's a common theme that we all want to rally around," said Karen Quintos, senior vice president and chief marketing officer at Dell. "We … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
This year's Association of National Advertisers conference is killer, with record attendance and presentations that kicked things into fifth gear right away. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Online humor company Equals Three has the fair use right to display short viral clips owned by a different company, a federal judge has … Read the whole story
COMMENTARY
by Michael Nicholas, Op-Ed Contributor
Although Apple TV is not a TV-killer in the most direct user experience comparison, I think it's going to challenge TV's 75-year-old history. Ladies … Read the whole story
-
by Sara Guaglione
Programmatic is gaining in popularity. The majority of B2B marketers said they plan on investing more money in programmatic advertising in 2016, per a … Read the whole story
by Tanya Gazdik
Marketers trying to reach Hispanic Millennials should not discount the influence of the older generation, says Monica Gil, Nielsen's senior vice president and general … Read the whole story
by Steve McClellan
The SMG shop is on a roll in the new business department, and in the last three weeks has won Valspar, Taco Bell, and … Read the whole story
by Erik Sass
'The New York Times' is bundling its print and digital products together -- one day at a time. Beginning this week, the newspaper is … Read the whole story
-
by Ben Frederick
Costs per action in mobile apps may increase this holiday season. A new mobile index indicates that men are becoming more likely to spend … Read the whole story
by Jess Nelson
Yahoo has released an updated, more mobile-friendly email application for both iOS and Android devices. The Yahoo Mail overhaul includes a new user interface … Read the whole story
by Larissa Faw
The content shop will relocate to a Publicis UK office complex in London and absorb an exiting content unit, Publicis Blueprint. Four August founders … Read the whole story
by Erik Sass
Conde Nast is launching a new mobile-first social video platform for its epicurean and cooking properties, the high-end publisher announced this week. The Food … Read the whole story
by Laurie Sullivan
Google, Nintendo, Pokemon Co., and other investors have infused $20 million in a Series A funding round for the Pokemon Go developer Niantic, which … Read the whole story
by Wayne Friedman
NBCUniversal has revealed the name of its anticipated streaming comedy over-the-top service: Seeso. The ad-free subscription platform will feature original and library TV programs, … Read the whole story
by Laurie Sullivan
It may seem like fantasy football took over the television airwaves in recent months, with one report estimating TV commercials airing on average once … Read the whole story