After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks -- CBS, NBC, Fox, ESPN, and … Read the whole story

Steve Ballmer has amassed a 4% stake in Twitter. Given Ballmer's penchant for brash behavior and his blemished track record with consumer-facing products (remember … Read the whole story

BURBANK, CA -- If you want to understand how a big media company thinks about innovating for the future, spend a day inside its … Read the whole story

Political DSP Targeted Victory is rolling out a new, self-serve version of its programmatic TV audience-buying system that will enable candidates of any size … Read the whole story

Techo, a non-profit organization in Latin America and the Caribbean, is teaming with Bravo/Y&R to raise awareness for poverty/slum living conditions by giving Millennial … Read the whole story

Handing Google a victory, the 2nd Circuit Court of Appeals said on Friday that the company's book-scanning project is protected by fair use principles. Read the whole story

Through its partnership with Discovery Communications, LG Electronics USA will showcase how its OLED television sets are made through a series of custom webisodes … Read the whole story

Eyeview, a video advertising platform, and WideOrbit, an ad management software firm and programmatic selling provider, have joined forces to offer programmatic TV ad … Read the whole story

NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story

Incorporating data analytics into your email marketing campaigns is one of the most beneficial strategies for increasing ROI, reports a study from the Aberdeen … Read the whole story

Friday morning's lineup at the Association of National Advertisers' Masters of Marketing conference in Orlando was all about being a challenger. Airbnb, Arby's and … Read the whole story

Guardian Media Group is preparing to make major cuts to its editorial and business operations, citing an internal memo from CEO David Pemsel and … Read the whole story