January 25, 2023
Tuesday, October 20, 2015
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding … Read the whole story
COMMENTARYOf all the stories I've covered recently, the industry's reaction to the ad blocking features of Apple's iOS9 surprised me the most. I've said … Read the whole story
The Better Business Bureau's National Advertising Division on Monday expressed concerns about companies' increasing use of consumer reviews in ad campaigns. Read the whole story
- COMMENTARY
I was not surprised recently when I read a MediaPost article reporting that fast-forwarding through TV ads happens way less than many people realize. … Read the whole story
Although media and entertainment companies took a beating over the rough-and-tumble recent down period in the stock market, against other business categories, long-term projections … Read the whole story
- COMMENTARY
Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers … Read the whole story
Big changes are afoot at the country's biggest magazine publisher: Time Inc. is shuttering 'All You' magazine, effective with its December 2015 issue. It … Read the whole story
- COMMENTARY
Continuing to battle paid reviews, Amazon has accused more than 1,100 individuals of offering to positive good write-ups of ebooks and other products, for … Read the whole story
YouTube made the most sense for this holiday, says a Target spokesperson. "We know they are online looking at YouTube videos for inspiration and … Read the whole story
- COMMENTARY
There is a new book out by Michael Wolff called "Television is the New Television." I have not read it yet, but have seen … Read the whole story
Flipboard, a social magazine that curates content from around the Web, announced it was opening up its Interest Graph to use by advertisers to … Read the whole story
Theatrical movie ticket prices inched up in the third quarter versus the same period a year ago -- with season-to-date box office revenues continuing … Read the whole story
Adadyn has announced the launch of its self-service programmatic platform for marketers to take on programmatic without putting down minimum ad spend requirements or … Read the whole story
Omnicom reported a year-to-year 1.1% drop in revenue for the third quarter to $3.70 billion, which the company said was primarily due to currency … Read the whole story
Email security company Mimecast announced plans to use the symbol "MIME" on the Nasdaq exchange and hopes to raise $100 million in its IPO. … Read the whole story
In a move that will pull advertising and marketing into the manufacturing supply chain, Vector Media Group has built a programmatic system that links … Read the whole story
The company confirmed the death stating that Adamski succumbed after a brief battle with cancer. Shannon Denton, Razorfish's North American CEO, served as interim … Read the whole story
Google is looking for the next winner of the "Doodle 4 Google" competition, so on Monday it began inviting students in kindergarten through 12th … Read the whole story
