January 25, 2023
Thursday, October 22, 2015
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of … Read the whole story
- COMMENTARY
Maybe, just maybe, it's time you stop referring to the mobile industry as "mobile," because you're simply perpetuating a silo of thought that no … Read the whole story
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
- COMMENTARY
How often does one go to a sales-oriented conference and hear panelists rhapsodize about data? Never before in my corporate lifetime as a researcher … Read the whole story
The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will … Read the whole story
COMMENTARYYeah, I know what you're thinking -- enough with the temporal metaphors already. Especially today. But if anyone has a right to exploit it, … Read the whole story
Publicis Groupe continues to lag behind its peers in organic growth for 2015. Today the company reported just 0.7% organic growth for the third … Read the whole story
TV networks are increasing the use of social media to supplement their program tune-in marketing. In 2016 and 2017, social media platforms will rise … Read the whole story
Nielsen's fiscal third-quarter results came in as expected, with modest rises in revenue. Nielsen's Buy business segment -- which offers packaged-goods manufacturers and retailers … Read the whole story
Google took a step to obscure readily available targeting data for paid-search advertisements. This time the disappearing data belongs to the specific geographic location … Read the whole story
The vast majority of B2B marketers utilize online video, but only 50% incorporate video into email marketing, according to a study. That means marketers … Read the whole story
After leaving the agency in April, Bowman is now launching Reframe, a new business education platform to help prepare agencies and brands to better … Read the whole story
The new global partnership brings together WPP's existing Acquia partners -- including Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman -- under the umbrella … Read the whole story
Polls are coming to Twitter, the social giant announced on Wednesday. Marketers, professional posters and regular folks can survey their followers on any subject … Read the whole story
Siding with Amazon, a divided appellate court has ruled that the retailer's search engine doesn't infringe watch manufacturer Multi-Time Machine's trademark. Read the whole story
Twitter announced a new set of application programming interfaces (APIs) it's calling "Gnip Insights APIs" at its Twitter Flight conference for developers today. NetBase, … Read the whole story
