Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
The lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments … Read the whole story
Meredith Corp. has partnered with Operative Media, a software and service provider for publishers, agencies and networks that "simplifies the business of advertising" in … Read the whole story
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models. … Read the whole story
This year, domestic mobile payments will total $8.71 billion, with consumers spending an average of nearly $376 annually using their mobile phone as a … Read the whole story
Verizon, Cablevision and Time Warner Cable are facing questions from the New York Attorney General about whether they are duping consumers by delivering slower-than-advertised … Read the whole story
Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonville Jaguars game in London. About 66% of those came from the U.S. … Read the whole story
Parenting magazines may have useful editorial content, but no one should be taking their cues from the advertising. A good proportion of the ads … Read the whole story
Advertising Club of New York in partnership with Attention, a social media agency and part of the KBS specialist network, Eleven, a San Francisco-based … Read the whole story
A new campaign, "Magic Of Home," showcases the smart technologies being developed and marketed by Google subsidiary Nest. BBH New York helped develop the … Read the whole story
Moms have gotten more comfortable converting on a mobile device. BabyCenter, the pregnancy and parenting Web site, shows a 33% increase in moms using … Read the whole story
A group of Web users have dropped their attempt to revive a lawsuit accusing Hulu of violating a federal video privacy law by transmitting … Read the whole story
Progress, a global software provider, today announced upgrades to its content management and customer analytics platforms. The upgrades to Telerik Sitefinity CMS and Digital … Read the whole story
StreamSend has announced a new suite of tools to help email marketers integrate and automate their content marketing efforts. StreamSend Content Share features a … Read the whole story