January 25, 2023
Wednesday, October 28, 2015
Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in … Read the whole story
Persado on Tuesday announced the expansion of its Persado Go platform to six new industries, allowing marketers to increase engagement and ROI through Persado's … Read the whole story
Facebook has defeated a lawsuit alleging that it violates users' privacy by tracking them throughout the Web via the "Like" button. Read the whole story
Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and … Read the whole story
The appointment came less than a month after the client had selected another agency -- Havas-owned Arena -- for the $20 million assignment. But … Read the whole story
Publicis Groupe and telecommunications giant Orange are launching a new venture fund to back digitally focused European startups, and have committed an initial $166 … Read the whole story
REI says it sent a letter to its 5.5 million members, explaining that it intends to pay all 12,000 of its employees to skip … Read the whole story
"This season we used our MLB assets and rights in a different way," says Charles Greenstein, SVP Sponsorship Marketing, Bank of America. "We pivoted … Read the whole story
Soaring theatrical film results from "Jurassic World" and "Minions" drove Comcast's NBCUniversal's third-quarter financial results. NBCU's biggest business -- cable networks -- grew 7% … Read the whole story
Twitter's growth prospects have never looked less bright, the social giant revealed during its third-quarter earnings report on Tuesday. Twitter said it expects fourth-quarter … Read the whole story
The selections came after a review that began in July and just after the airline completed its merger with U.S. Airways. McCann's TM had … Read the whole story
Shoshana Winter is moving from Dentsu Aegis Network's mcgarrybowen to sister agency Vizeum as part of the network's approach to "liquid talent;" the commitment … Read the whole story
Location firm Factual announced a partnership with demand-side platform The Trade Desk on Tuesday, which allows The Trade Desk to integrate Factual's datasets into … Read the whole story
- COMMENTARY
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
COMMENTARYProgrammatic has a brand problem. It is that it's not seen as a branding tool. That was the consensus of brand gurus debating the … Read the whole story
