January 25, 2023
Thursday, October 29, 2015
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new … Read the whole story
COMMENTARYIt's been awhile since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon … Read the whole story
The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to … Read the whole story
- COMMENTARY
In 2010, smartphone users won the right to jailbreak their phones in order to install new software or apps. Now that right is being … Read the whole story
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
- COMMENTARY
The last time Ricky Gervais hosted the Golden Globes, back in 2012, the Hollywood Foreign Press Association promised "never again." After three years of … Read the whole story
Ahead of tonight's CNBC GOP Debate, email engagement and data platform Return Path revealed how the past Democratic debate affected candidates' email engagement rates … Read the whole story
WPP CEO Martin Sorrell usually has a lot to say on any number of topics, but is mute in the pre-roll ad. Instead he … Read the whole story
Two iPhone users say in a new lawsuit that Apple's iOS9 default settings result in unexpectedly high data usage. Read the whole story
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
Interpublic's Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will … Read the whole story
Conde Nast's in-house branded content studio, 23 Stories, has partnered with Cadillac to create and distribute editorial and branded content highlight the luxury car … Read the whole story
In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most … Read the whole story
Netflix is beginning to look more like a TV network -- at least when it comes to weekly TV program consumption. Netflix has some … Read the whole story
Two new holiday forecasts suggest that in addition to feeling cheery enough to spend more this season, consumers' digital devotion will hit new levels. … Read the whole story
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
